On 18th May 2018 we celebrated the 60th Anniversary of the Company and the 15th Anniversary of the brand ALEX°BALL Milano. The celebration took place at the headquarters of Via Bergamo 42, in Valenza.
The date was specifically chosen because it reminds us the birthday of Davide Guerci, son of one the two founders who died prematurely on August 22nd 2000 and, perhaps not casually, the Company as well was founded on the same date, on August 22nd 1957.
We invited the best customers of our boutiques, the press, some MPS, the Mayor Gianluca Barbero, the representatives of the local institutions and the partners of the newborn A.MO. LA. VI.TA. (ALEX°BALL – Monferrato – Langhe – Vino/Wine – Tartufo/Truffle) project. During the celebration, we made the official inauguration of this project, which allows tourists who travel in our geographical area to visit the Company, see the production processes and buy our works of art at factory price.
Among the guests stand out Valeria Marini, who wore a sphere from Mondo Latino collection; Flavia Vento, who wore various creations; actresses Morena Salvino and Raja Lisauskaite, who wore some “Colori d’Islanda” works of art and some professional models. We also invited our friends Patrizia Rossetti and Stefania Sandrelli, who couldn’t attend the celebration because of work commitments.
The most important moment of the event was the speech of Alessandro Pallavidini, who firmly believes in the central role of woman in the whole world and who had the ability of defining the positioning of the brand in the market.
“People who does not identify with products that lead to homologation and who refuses the mass-made in China products, can’t do anything but choose ALEX°BALL Milano works of art”.